As a grocery store, the company offers organic produce and related natural products. As a health food store, Whole Foods Market offers minimally processed foods that do not contain artificial ingredients, such as artificial flavors, colors and preservatives. Inthe company became a subsidiary of Amazon.
April 10, The Wholefoods Way: How ethical is a globalized organic food retailer? The organic food industry has made significant strides since its inception early 20th century.
The success of this industry is based on the growing consumer awareness of eating healthy.
Initially, the industry was associated with a growing hippie culture but slowly transformed to an important initiative towards healthier living. Many organizations have been established to help identify and clarify the identification of organic products. Complications arise as different organizations have varying requirements in its certification of products as organic or not.
John Mackey opened Whole Foods Market in September 20, with 19 employees and a 12, square feet store. The size allowed the availability of large variety of products including mainstream ones such as red meat.
With the aid of its customers, vendors, investors and a small business loan from the federal government, Whole Foods Market reopened in a month and was able to sustain itself financially. The pioneer of the natural and organic food retailing industry, the organization offers over 4, Globalization and whole foods market on its shelves.
From simple beginnings, Wholefoods has made its mark on a global scale whilst making significant acquisitions such as merging with Wild Oats, the second largest natural foods supermarket in America. In light of these issues, one would explore the ethical decision making theories and Wholefoods reaction to these issues.
According to the Deontology ethical theory, decisions should be based on the universal right action and as Kant suggests rationalizing actions that could be a universal principle others should follow. WFM paved the way for large-scale organic food retailing, whilst maintaining high standards towards organic food production amongst its suppliers.
However, during an annual shareholders meeting inanimal rights activist Lauren Ornelas expressed the poor treatment of birds at Grimaud Farms, a supplier to WFM. Initially agitated, Mackey claimed that the organization had the best animal standards in the country. After communication with Ornelas and a three-month self-imposed study, Mackey agreed with Ornelas and promoted change in the standards for meat suppliers at WFM.
The Animal Compassion Foundation was set up to aid farmers in achieving higher standards of animal welfare while maintaining economic strength. In fact, it is encouraging to note that Grimaud Farms constructed a space for its ducks to swim in. This decision ties into the integrity of John Mackey, as he establishes strategies towards better animal treatment and adopted a complete vegan diet.
He takes on a deontologist approach to making a decision, which leads to the supplier, in question following suit to meet the standard expectations.
This augmented standards for proper treatment of suppliers does portray WFM as a role model ethical business. Yet inWFM received criticism for selling color added farmed fish on its shelves and continuing to sell Horizon Organic products despite claims that it does not maintain ethical animal standards.
In line with promoting local businesses, WFM has a local producer loan program that offers low-interest loans to small independent farmers. The level of adaptability and determination to stick to its core values is commendable. Despite the criticisms, that the natural foods giant faces its revenue continues to grow as illustrated by the graph below from Hoovers.
Figure 1 Wholefoods Income Statement: The organization structure is decentralized with each store observing a democratic employment system, in which employees are referred to as team members.
Team members play a key role in the hiring process with the ability to vote candidates into the organization.WHOLE FOODS MARKET ENTERPRISE LEVEL GOALS Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural and organic products." The company has been ranked among the most socially responsible businesses.
Whole Foods Market uses market penetration as a primary intensive growth strategy. This intensive strategy supports the company’s growth by increasing market reach and revenues.
For example, Whole Foods Market opens new stores in the United States to gain a bigger market share. Globalization of food markets in this case allowed for the rapid expansion of Egypt’s population, ironically at the cost of their own agricultural industry.
Reversing that . Global Organic Food Market: Geographical Outlook On the basis of geography, the global organic food market can be divided into Asia Pacific, North America, Europe, and the Rest of World. Among them, Europe has been leading the market with the maximum amount of heartoftexashop.comon: State Tower, 90 State Street, Suite , Albany, As part of the local and global community, Whole Foods Market has programs that create economic partnerships with the poor, support schools in providing nutrition education, and offer low-interest loans to small local producers.
Whole Foods Market becomes the first national grocery chain to set a deadline for full GMO transparency; at Natural Products Expo West, the company announces that by , all products in its U.S. and Canadian stores must be labeled to indicate whether they .